Uber and Turo announced today a multi-year partnership which will enable Uber customers to rent from Turo’s wide-ranging selection of vehicles directly from the Uber app.
“Our partnership with Uber unlocks a huge opportunity to utilize the Uber Rent platform to turbocharge growth and further cement our position as the world’s largest peer-to-peer car sharing platform,” said Turo Vice President, Business Development, Andro Vrdoljak. “By joining forces with Uber, Turo is well positioned to penetrate a massive $150B-plus total addressable market.”
“We see flexible access to shared vehicles as a critical part of the future of transportation – and partnerships such as this with Turo are a key part of getting there while continuing to offer the best experience for riders,” said Niraj Patel, Global Head of Consumer Vehicles at Uber. “By working together, we can further our shared goals of reducing private car ownership and putting the cars that are on the road to better use, all while giving Uber Rent customers more choice to pick the ideal car for their next errand or weekend getaway.”
Turo’s vehicle selection will be integrated into the Uber Rent platform across multiple countries in early 2025.